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Partnership Opportunities

PARTNER WITH
BEHIND THE WORK

Reach a highly engaged community of ambitious founders, entrepreneurs, and professionals who are actively building their lives, careers, and businesses.

Partnership Packages Download Media Kit Get In Touch

By The Numbers

THE REACH

19K+
Community Members Across All Channels
44+
Episodes Published Through a Weekly Cadence
54+
Weekly Newsletters Delivered
3
Platforms — Spotify, Apple Podcasts & YouTube
★★★★★
Spotify 5.0 Star Rating
★★★★★
Apple Podcasts 5.0 Star Rating

Who's Listening

THE AUDIENCE

Behind The Work attracts ambitious, growth-oriented listeners who are actively investing in themselves — their careers, businesses, and personal development.

70%
Women
71%
Based in the United States
65%
Ages 25–44

They live in large metropolitan cities and care deeply about their health, careers, businesses, and personal development — and spend a significant amount of time on their phones, making them highly reachable through digital and social channels.

Founders Entrepreneurs Executives Career Climbers Ages 25–45 Women of Color Tech Professionals Decision-Makers

Listener Profile

◎
Motivated & Ambitious Actively working to level up their careers, businesses, and personal lives
◎
Educated Professionals College-educated, career-driven, many with advanced degrees or entrepreneurial experience
◎
Tech & Innovation Forward Engaged with AI, startups, venture capital, and the future of work
◎
Community-Oriented Values authentic relationships, mentorship, and building networks that matter
◎
Multicultural & Diverse Significant representation from Black, Latina, and first-generation professional communities

WHY PARTNER WITH US?

Behind The Work isn't just a podcast — it's a trusted community built on authenticity, access, and ambition.

🎙

Trusted Voice

Jessica Santana — Forbes 30 Under 30, Crain's NY 40 Under 40, and CEO of America On Tech — brings deep credibility and an engaged following that trusts her recommendations.

🤝

Authentic Integration

No scripted reads. Partnerships are woven authentically into the show and newsletter, ensuring your brand resonates with listeners in a genuine, meaningful way.

🌎

Multi-Platform Reach

Your brand reaches our audience wherever they engage — podcast, YouTube, weekly newsletter, Instagram, TikTok, and live events.

Partnership Opportunities

PARTNER PACKAGES

Choose the level of integration that works best for your brand and goals. Custom arrangements are always welcome.

1 episode

Episode Sponsor

Dip your toes in — perfect for testing the audience.

  • Pre-roll or mid-roll ad read (60 sec) — host-read, 1 episode
  • Show notes mention + link on YouTube & podcast platforms
  • Newsletter mention — 1 issue (email list)
  • Instagram story mention — 1 story, episode week
  • LinkedIn newsletter shoutout — 1 issue
  • Collab or standout social post — not included
Get Started
Highly Recommended

Up to 4 episodes / 1 month

Monthly Sponsor

Build recognition — great for sustained brand awareness.

  • Pre-roll + mid-roll ad reads (60 sec each) — all 4 episodes
  • Show notes mention + link — all platforms, all episodes
  • Newsletter mentions — 4 issues (email list)
  • Instagram story mentions — 4 stories (1 per episode week)
  • Instagram collab or standout post — 1 dedicated post / month
  • LinkedIn newsletter shoutout — 4 issues
  • YouTube video description links — all 4 episodes
Get Started

12 episodes / 1 quarter

Presenting Sponsor

Maximum visibility — own the show for a full quarter.

  • "Presented by [Brand]" title card — every episode intro
  • Pre-roll + mid-roll ad reads (60 sec) — all 12 episodes
  • Show notes + YouTube descriptions — all 12 episodes
  • Newsletter mentions (email list) — 12 issues
  • Instagram stories — 12 stories
  • Instagram collab or standout posts — 3 dedicated posts (1/month)
  • LinkedIn newsletter shoutouts — 12 issues
  • Dedicated LinkedIn sponsor spotlight post — 1 per quarter
  • Priority ad placement (pre-roll) — all 12 episodes
  • End-of-quarter performance recap — engagement report
Get Started

PACKAGE COMPARISON AT A GLANCE

Deliverable Episode Monthly Presenting
Host-read ad (60 sec)1 episode4 episodes12 episodes
Show notes / podcast links✓✓✓
Email newsletter mention1 issue4 issues12 issues
Instagram story1412
Instagram collab / standout post—1/month1/month (3 total)
LinkedIn newsletter shoutout1 issue4 issues12 issues
LinkedIn sponsor spotlight post——✓
YouTube description links1 ep4 eps12 eps
Presenting title card——✓
Quarterly performance recap——✓

NEED SOMETHING CUSTOM?

Every brand is different. If none of the packages above feel like the right fit, reach out and we'll build something that works specifically for your goals, audience, and budget.

Let's Talk

Get In Touch

LET'S BUILD
SOMETHING TOGETHER

Fill out the form below and Jessica's team will be in touch within 3–5 business days to discuss your partnership goals.